・Package

I have decided to design the logo on the front of the package in GOLD. As this will be our first product launch, I chose Gold to express my wish of 'STAY GOLD.' On the bottom of the box,  I incorporated a design of a paper crane. In my hometown of Japan, we often played with origami as children. Paper cranes are often folded with wishes for happiness and peace. In the same vein, I included the design of the paper crane as a symbol of my wishes for all of you.

 In addition, the box is user-friendly with its magnetic opening and closing system. It's crafted from recyclable paper, ensuring its durability so you can use it for a long time. We invite you to experience the excitement of opening this box!

 

・Air freshener

It's true that online shopping has become more prevalent, and that's why I believe there's a need to eliminate certain elements. That's why we decided to remove tags from our underwear.  Here are a few reasons behind this decision:

 

 

1.Tags can sometimes be uncomfortable against the skin.

2.Printed tags can interfere with the overall design aesthetic.

3.Since trying on underwear is not possible when shopping online, customers rely on size information to make their purchase decisions.

 

  

 

4.By referencing the size information online, customers can avoid the need to refer back to their purchase history or receipts.

5.If tags on underwear are bothersome, why not eliminate them altogether?

 

  

 

6. We thought of incorporating promotional materials such as flyers into QR codes, which can be a convenient way to provide additional information. Unlike regular QR codes that often get discarded, we wanted to make them more than just functional by adding a touch of fragrance and turning them into hanging air fresheners.

7.Size information is also included on the security rope.

By prioritizing practicality and efficiency, we made the decision to remove tags from ALPHABET CITY underwear. and The cool Air freshener QR code is one of the most efficient items that can give multiple meanings to a simple QR code!